PRIVACY POLICY

1. Who We Are

This website is owned and operated by:

• Legal Entity: JZT Media LLC
• DBA (Doing Business As): Brytora
• Email: info@brightoralabs.store
• Phone: +1 307-275-9019

For purposes of applicable data protection laws, JZT Media LLC (Brytora) is the data controller of your personal information.

2. Personal Information We Collect

"Personal information" means information that identifies or can reasonably be linked to you. We may collect or process the following categories depending on how you interact with us:

Contact Information

• Full name
• Billing and shipping address
• Phone number
• Email address

Financial Information

• Credit or debit card information (processed via third-party payment processors — we do not store raw card data)
• Payment account information
• Transaction details and payment confirmation

Transaction Information

• Items viewed, added to cart, or purchased
• Order history
• Returns, exchanges, or cancellations

Communications

• Customer support inquiries and messages sent to us
• Survey responses or feedback

Device & Usage Information

• IP address and approximate geolocation
• Browser type and version
• Device identifiers and operating system
• Pages visited, time spent, click behavior, and navigation patterns
• Referral source (how you found our site)

3. How We Collect Personal Information

We collect personal information:

• Directly from you — when you place an order, create an account, fill out a form, or contact us
• Automatically — through cookies, pixels, and similar tracking technologies when you browse our site
• From service providers — including payment processors, fulfillment partners, and analytics platforms
• From advertising partners — including Meta (Facebook/Instagram), Google, and TikTok, via their ad pixels

4. How We Use Your Personal Information

To Provide and Operate the Services

• Process and fulfill orders
• Arrange shipping and delivery
• Handle returns, exchanges, and refunds
• Manage subscriptions and recurring billing
• Operate and improve our website and funnel

Marketing and Advertising

• Send promotional emails, SMS messages, or push notifications
• Display targeted advertisements on third-party platforms
• Build lookalike audiences for ad campaigns
• Retarget visitors based on browsing or purchase behavior

You may opt out of marketing communications at any time by clicking "unsubscribe" in any email or contacting us directly.

Fraud Prevention and Security

• Authenticate accounts and verify identities
• Detect, investigate, and prevent fraudulent transactions
• Protect the integrity and security of our Services

Customer Support

• Respond to inquiries, complaints, and support requests
• Maintain records of our business relationship

Legal Compliance

• Comply with applicable federal, state, and international laws
• Respond to lawful requests, subpoenas, or court orders
• Enforce our Terms of Service and other agreements

5. How We Disclose Personal Information

We do not sell your personal information. We may share it in the following circumstances:

• Service Providers: Payment processors (e.g., Stripe, PayPal), fulfillment and shipping partners, IT and hosting providers (including Funnelish), email and SMS platforms, analytics providers
• Advertising Partners: Meta, Google, TikTok, and similar platforms for targeted advertising and conversion tracking
• Legal Requirements: When required by law, regulation, legal process, or governmental request
• Business Transfers: In connection with a merger, acquisition, sale of assets, or bankruptcy proceeding
• With Your Consent: For any other purpose with your explicit consent or at your direction

6. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to operate our Services and deliver advertising. These include:

• Essential cookies: Required for the site to function (e.g., cart, session)
• Analytics cookies: To understand how visitors use our site (e.g., Google Analytics)
• Marketing pixels: To track conversions and enable retargeting (e.g., Meta Pixel, Google Tag Manager, TikTok Pixel)

You may control cookies through your browser settings. Disabling certain cookies may affect site functionality.

For California residents: our use of third-party advertising pixels may constitute a "sale" or "sharing" of personal information under the CCPA. You may opt out via the Do Not Sell or Share link in the footer, or by contacting us.

7. Platform: Funnelish

This store and checkout are hosted on Funnelish, a third-party funnel and checkout platform. Funnelish may collect and process personal information to provide and improve its services. Information submitted through our funnel may be stored on Funnelish's infrastructure.

For more information, please review Funnelish's Privacy Policy at: https://funnelish.com/privacy-policy

8. Subscription Management

If you have an active subscription, you can manage, pause, or cancel it at any time by visiting:

• https://cancel.brightoralabs.store/login

You may also contact us directly at info@brightoralabs.store or +1 307-275-9019 to manage your subscription.

9. Third-Party Links

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before submitting any personal information.

10. Children's Privacy

Our Services are not directed to children under the age of 13 (or the applicable age of majority in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us immediately and we will take steps to delete it.

11. Data Security and Retention

We implement commercially reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

We retain personal information only as long as necessary to:

• Provide the Services and fulfill orders
• Comply with our legal and regulatory obligations
• Resolve disputes and enforce our agreements
• Prevent fraud and abuse

When personal information is no longer needed, we will securely delete or anonymize it.

12. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Delete: Request deletion of your personal information, subject to legal exceptions
• Right to Correct: Request correction of inaccurate or incomplete information
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Opt-Out: Opt out of the sale or sharing of personal information for targeted advertising
• Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights

For UK and EEA Residents (GDPR)

If you are located in the UK or European Economic Area, you also have the right to:

• Object to processing based on legitimate interests
• Restrict processing in certain circumstances
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with your local data protection supervisory authority

For California Residents (CCPA/CPRA)

California residents have specific rights under the California Consumer Privacy Act. To submit a request, contact us using the details below. We will verify your identity before processing your request.

To exercise any of these rights, please contact us at info@brightoralabs.store. We will respond within the timeframe required by applicable law (generally 30–45 days).

13. International Data Transfers

We are based in the United States. If you access our Services from outside the US, your personal information may be transferred to and processed in the US or other countries that may not have the same data protection laws as your country of residence.

Where required by applicable law, we rely on recognized transfer mechanisms such as Standard Contractual Clauses (SCCs) to ensure your personal information is adequately protected.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last updated" date at the top of this page.

Your continued use of the Services after any update constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us: